Bespoke collectible characters developed for Money20/20's global conferences
Client: Money20/20 / Ascential
Skill set: Character Design / Animation / Augmented Reality / Toys / Web App
Money20/20 is the world’s leading, premium content, sales and networking platform for the global money ecosystem.
For their latest conference they wanted to create something special for every guest speaker attending their global conferences so came to RamJam for inspiration.
The outcome of our collaboration was the creation of 'Visionaries' - over 1000 unique individualised digital collectibles for every speaker in Europe, USA and Asia along with personalised physical toy versions for them to take home and keep.
Utilising RamJam's proprietary PromotAR platform we delivered a frictionless web AR experience with unique digital collectibles for the thousands of guest speakers attending the global events.
As part of our brief, Money20/20 wanted to continue using their well loved speaker illustrations so we incorporated them into a TV 'face' display for our collectible figure design.
Each guest speaker received a unique URL with their own personalised, interactive, collectible figure; showing their face, name and job details, all rendered onto their figure at runtime.
Viewable in augmented reality directly in browser, the webapp also included a photo sharing feature with a Money20/20 branded frame added to each shot.
Money20/20 utilises LinkedIn for a large part of their social interactions so we rendered individual beauty shots of every speaker to use with an instant share button.
As part of our brief, Money20/20 wanted to continue using their well loved speaker illustrations so we incorporated them into a TV 'face' display for our collectible figure design.
Each guest speaker received a unique URL with their own personalised, interactive, collectible figure; showing their face, name and job details, all rendered onto their figure at runtime.
Viewable in augmented reality directly in browser, the webapp also included a photo sharing feature with a Money20/20 branded frame added to each shot.
Money20/20 utilises LinkedIn for a large part of their social interactions so we rendered individual beauty shots of every speaker to use with an instant share button.
Along with the digital figures, Money20/20 were keen to turn the figure into a physical collectible keepsake to take away.
Each figure was assembled in-house with their own set of unique stickers to represent their digital version as closely as possible.
RamJam commissioned the design and manufacture of premium boxes to house the figures, collaborating with Proper! to utilise their expertise in package design and manufacturing.
To promote the figures Money20/20 commissioned us to create a large scale gold 3D printed version with a light up face for the exclusive speakers lounge at the events.
RamJam also created a series of promotional animations that were used as teasers for the digital figures the speakers were to receive before the main show.
Each figure was assembled in-house with their own set of unique stickers to represent their digital version as closely as possible.
RamJam commissioned the design and manufacture of premium boxes to house the figures, collaborating with Proper! to utilise their expertise in package design and manufacturing.
To promote the figures Money20/20 commissioned us to create a large scale gold 3D printed version with a light up face for the exclusive speakers lounge at the events.
RamJam also created a series of promotional animations that were used as teasers for the digital figures the speakers were to receive before the main show.
