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Convey mood, emotion and story through animation and sound alone

Client: DSD

Skill set: Film / Animation / Character Design / Brand Identity / Sound Design / Motion Graphics

Do Something Different (DSD) has brought insights from behavioural psychology to an approach that’s helped thousands of people across the world get something different out of life, by flexing their ways of behaving.

Research shows that thinking about things and carrying out routine tasks typically light up the same neurons of the brain. It’s doing something new that creates a new neural pathway.

So when it comes to building new habits or new ways of behaving, action is key. It’s when we actually do something different, and experience life differently, that we create opportunities to repeat what we've done and upgrade our routines.