Our viral game made the news including the BBC, Wired and The Sun
Client: RamJam
Skill set: Games Design / HTML5 / Viral Content
On Thursday 14th July we released the Southern Rail Tycoon game – in response to passenger protests about Southern rail cancellations – to prove the value of news-based games as a form of social currency.
The team announced the game on twitter with only a dozen tweets and – in one week – it had been played over 181,000 times by 79,000 people, with the average game session 1.52 minutes long. Astonishingly the bounce rate was only 7.62%.
Due to the game harnessing a moment in time – the resignation of the Rail Minister, the ‘sinkhole’ affecting London Bridge and closure of Brighton station – it scaled organically across 19 major news outlets.
Coverage included the BBC, Daily Mail, The Sun, Radio 4, Evening Standard, Eurogamer and Wired, bringing attention to a broader audience of circa 450,000.
The game mechanic therefore highlights the fact only £26m of a total £107m received by the UK’s rail operators from the Government was passed onto commuters.
