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Augmented reality gaming app for Robinsons Fruit Shoot ‘It’s My Thing’ campaign

Client: Britvic / Iris Worldwide

Skill set: Illustration / Character Design / AR / Games / App development / Animation

Britvic challenged Iris to drive relevance of Fruit Shoot amongst health-conscious parents.

Iris responded with their first global integrated campaign, centred around a bold, new, category innovating strategy ‘It’s My Thing’ - championing confidence and individualism in kids.

The campaign was aimed at kids aged 5-11 and designed to celebrate individuality and self-expression in kids, whilst enhancing the usual dining experience.