We use cookies to provide the best possible user experience. By continuing to browse or closing this banner, you agree to our privacy policy & terms of service

A 16-bit style online game for More Th>n ‘Smart Wheels’ campaign

Client: MORE TH>N / VCCP

Skill set: Pixel Art / Character Design / Games / Animation

Working with VCCP, we developed an HTML5 game as part of the More Th>n campaign to promote their ‘Smart Wheels’ car insurance which rewards safe drivers.

The game is aimed at young drivers and their parents with the key objective of raising awareness about More Th>n Smart Wheels car insurance.

More Th>n Smart Wheels car insurance monitors driving style via a ‘black box’ and rewards safe driving. The HTML5 game mirrors this, but in a slightly more tongue and cheek fashion and all in a retro 16-bit gaming style.