Snapchat Lens created for Britivic's J20 campaign 'Find your Mojo'
Client: J2O / VCCP
Skill set: Snapchat / Augmented Reality / Social / Viral
The Mojo featured in the advertising campaign features a rich, beautifully rendered 3D Alpaca model with life-like fur simulations and rendering.
For the Snapchat Lens we were limited to the strict technical specifications, file sizes and formats that a Lens can appear in.
This being the case we had to use a clever combination of layered rendered still elements of the Mojo model, the body being resued between lenses and the head animations being edited to be able to animate and work on top between shots.
We combined this with other particle animations and framed colcour overlays and elements for the final effect.
For the Snapchat Lens we were limited to the strict technical specifications, file sizes and formats that a Lens can appear in.
This being the case we had to use a clever combination of layered rendered still elements of the Mojo model, the body being resued between lenses and the head animations being edited to be able to animate and work on top between shots.
We combined this with other particle animations and framed colcour overlays and elements for the final effect.
After just 9 months the campaign had clocked up nearly 400,000 views and over 140,000 scans.
A competition element was added to the campaign too with the possibility of winning free cinema tickets.
A competition element was added to the campaign too with the possibility of winning free cinema tickets.
