Endangered species brought to life in augmented reality for Chantecaille
Client: Chantecaille / Internet of Elephants
Skill set: AR / App development / Modelling / Rigging / Animation
Internet of Elephants came to RamJam to create a ground breaking augmented reality app for the philanthropic luxury make up brand Chantecaille.
Chantecaille Wild Beauty lets you experience Africa’s most majestic and endangered wild animals in augmented reality.
Select from a range of endangered animals to find out more about them and place them in your environment to see them come to life, emerging life-size from a Chantecaille eye-shadow compact.
You can move the animals around your space by tapping the floor, resize them to fill a room, have them sit on the palm of your hand or even take a picture with them in selfie mode.
Set against a soundtrack of the African savannah, the animals move and behave as they do in the wild. Making this happen was a huge technical challenge to have run on a mobile device and in augmented reality.
The process of rigging each animal was a fine balance between having rigs advanced enough to create natural-looking animations yet having them export and run smoothly within a mobile AR app.
We hand created some animals and customised others from purchased models. This required a lot more work than anticipated, having to reverse-engineer and remove unnecessary data to ensure the models could export into Unity as a readable files.
In particular the lion presented many challenges - features such as displacement map morphing, blend corrections and mesh smoothing had to be stripped out, before duplicating the complex skeletal structure and having the new export-friendly rig constrained to the original.
Where some controls had to be sacrificed, we used blendshapes to add finer movements to areas such as a cheetah’s gums rolling past teeth whilst yawning, a lion’s stomach tucking upwards as it roars, and a rhino’s nostrils expanding and contracting whilst it grazes.
After the success of the first release we updated the app with an endangered hummingbird collection and made it into a dual language version for the Chinese speaking markets.
Internet of Elephants Gautam Shah:
- “These are simply the best examples of AR wildlife available today, and that is because of the unique collaboration between Chantecaille, Internet of Elephants, and RamJam, which combined commitment to wildlife conservation, meticulous attention to detail, and superior modelling and game development skills.”