‘Best Urban Music Video’ UK Music Video Awards nomination
Client: ArtOfficial
Skill set: Concept / Character Design / Illustration / Animation / Music Promo
ArtOfficial are a Miami-based Hip Hop ensemble with jazz and funk influences. They were looking for an edgy/visually stunning animation to capture the theme of their single “Black Birds”. Nominated for ‘Best Urban Music Video’ in the 2013 UKMVA awards receiving very positive acclaim within international Hip Hop press including a special feature on shots.net
“We were excited to work with RamJam and we’re blown away by the video and the way it brings the track to life.” – Carlos Framil, SONY
Originally the main character of the story was to be a blackbird but we provided them with an alternative treatment – the unfolding story cutting between the viewpoint of a central human figure and a black bird’s point of view.
Originally the main character of the story was to be a blackbird but we provided them with an alternative treatment – the unfolding story cutting between the viewpoint of a central human figure and a black bird’s point of view.
The main theme is about being outcast, but in plain sight. About creating our own world amongst our present surrounding and it being recognised only by those who are really paying attention.
