Working with VCCP Health we created an augmented reality app as part of the ‘World At Their Feet’ campaign which highlights the benefits of an MS drug on everyday life.

Using highly realistic 3D models we created an interactive AR experience depicting everyday scenes which MS sufferers may find challenging as their needs change/ needs associated with the disease change.

The AR experience was created for use at a recent pharmaceutical conference. Using a large mounted monitor to display the experience, a 3D tile ‘marker’ is ‘flipped’ to trigger the different scenes to appear.

To explain the AR experience we created an animated screensaver which we integrated into the AR app and played whenever when the experience was not being showcased by the stand delegates.