Augmented reality experience on flexible packaging for Rutland Charcuterie
Client: Rutland Charcuterie
Skill set: Character Design / AR / Games / App development / Animation / Music Promo / Flexible Packaging
Rutland Charcuterie create award winning, seriously delicious British Charcuterie made from locally sourced free range meat.
The idea for the business started when Nick Brake and his wife Nicky were living in France and got hooked on charcuterie and on their return decided to explore the possibilities of producing it here in the UK.
Rutland Charcuterie approached RamJam to develop an Augmented Reality experience to entertain people and tell the story of how Rutland Charcuterie came to be.
We met with Nick and Nicky and listened to their story to help come up with an idea for the experience.
Visually the Rutland Charcuterie 'Hog and Hare' logo gave us a clear inspiration to make a 2D layered cut-out 'pop-up theatre’ that could appear as an AR experience on top of a Rutland Charcuterie packet.
For the content of the experience we had two visions; one telling the true story of how Rutland Charcuterie came to be, with Nick and his family represented by a family of hares and having different scenes explaining their journey over the years and the second; a far fetched fantasy story involving a secret recipe book and a giant Squirrel (inspired by a close shave Nick had when a squirrel had bitten him in France and given him blood poisoning).
Luckily for us they went for the second option and so we were able to come up with 'Hog and Hare and the case of the missing Recipe book'!
Visually the Rutland Charcuterie 'Hog and Hare' logo gave us a clear inspiration to make a 2D layered cut-out 'pop-up theatre’ that could appear as an AR experience on top of a Rutland Charcuterie packet.
For the content of the experience we had two visions; one telling the true story of how Rutland Charcuterie came to be, with Nick and his family represented by a family of hares and having different scenes explaining their journey over the years and the second; a far fetched fantasy story involving a secret recipe book and a giant Squirrel (inspired by a close shave Nick had when a squirrel had bitten him in France and given him blood poisoning).
Luckily for us they went for the second option and so we were able to come up with 'Hog and Hare and the case of the missing Recipe book'!
The premise of the story is that a secret recipe book, passed down from generation to generation that holds the key to making Rutland Charcuterie's delicious food has been stolen! It is up to Hog and Hare to go on an adventure to retrieve the book and restore harmony to the world.
For the experience we leant in to the medieval look of the Rutland Charcuterie logo and came up with a set of animals that may have co-existed with them, with classic British animals such as badgers and fox monks helping them along the way.
The experience is broken down into 6 action sequences of simple one-touch interactive scenes and races, the user tapping on obstacles, enemies or secret chests in order to proceed through the story.
The story culminates with Hog and Hare discovering a giant rabid squirrel had stolen the secret recipe book and with them needing to knock back golden acorns at the squirrel until he's shrunk back to a normal size (the classic redemption arc of all squirrels).
The app can be enjoyed by anyone with adventure in their heart and an appetite for delicious Rutland Charcuterie.
For the experience we leant in to the medieval look of the Rutland Charcuterie logo and came up with a set of animals that may have co-existed with them, with classic British animals such as badgers and fox monks helping them along the way.
The experience is broken down into 6 action sequences of simple one-touch interactive scenes and races, the user tapping on obstacles, enemies or secret chests in order to proceed through the story.
The story culminates with Hog and Hare discovering a giant rabid squirrel had stolen the secret recipe book and with them needing to knock back golden acorns at the squirrel until he's shrunk back to a normal size (the classic redemption arc of all squirrels).
The app can be enjoyed by anyone with adventure in their heart and an appetite for delicious Rutland Charcuterie.
