‘Little Bo Beep has lost her (digital) sheep’ was a geocaching game we created for the Brighton Digital Festival.

It allowed players to discover the work of local animators by scanning QR codes hidden all over Brighton.

Each animation had a secret word at the end that when pieced together to form a sentence unlocked the chance for hem to win a prize.

Little Bo Beep has lost her (digital) sheep was RamJam’s contribution to the Brighton Digital Festival and was awarded their grassroots fund.

From creative concept to implementation we designed and developed the entire experience including:

• Branding
• Character design
• Parallax website
• Posters
• Flyers
• Promo videos
• Unique QR code stickers

The unique QR code stickers were placed all over the city during the festival and if maped out from above actualy made the shape of a sheep....

We hosted a launch party to help get the word out among the local community and had a team of sticker placers putting QR codes down throughout Brighton over the duration of the festival, documenting placement for clues and should they need to be removed.

The stickers themselves were set to fade out through exposure to the sun over time.