Britvic challenged Iris to drive relevance of Fruit Shoot amongst health-conscious parents.

Iris responded with their first global integrated campaign, centred around a bold, new, category innovating strategy ‘It’s My Thing’ - championing confidence and individualism in kids.

The campaign was aimed at kids aged 5-11 and designed to celebrate individuality and self-expression in kids, whilst enhancing the usual dining experience.

Based on the insight that parents want to keep kids entertained in restaurants without compromising family interaction, Iris wanted to create an ‘It’s My Thing’ Augmented Reality app and came to RamJam to make it happen.

We created 3 suites of 12 interactive, augmented reality games which introduced animated Fruit Shoot characters.

Kids can paint, race through obstacle courses, solve mazes and make music with the Fruit Shoot band.

The interactive games were featured in popular family restaurants including Pizza Hut, Harvester and Wimpy.

New suites of games were released over the course of 3 months on both Android and iOS.

Download the Augmented Reality app and have a play!

You'll need to print the placemat marker too, which you can download here.