Do Something Different (DSD) has brought insights from behavioural psychology to an approach that’s helped thousands of people across the world get something different out of life, by flexing their ways of behaving.

Research shows that thinking about things and carrying out routine tasks typically light up the same neurons of the brain. It’s doing something new that creates a new neural pathway.

So when it comes to building new habits or new ways of behaving, action is key. It’s when we actually do something different, and experience life differently, that we create opportunities to repeat what we've done and upgrade our routines.

DSD approached RamJam to come up with animation ideas to convey how it can be the repetitive habits that we can fall into without thinking can get us stuck in a rut when we don't know how to change.

Our idea was to develop Do Something Different's conceptual approach in a playful and visually engaging way, portraying the product’s outcome without the need for a voice over or text.

We produced two promotional videos: working with Ant Bullock we created a short animated short story that sums up the concept using simple shapes and actions to convey the message as a whole and a separate video featuring two animated dogs explaining how using the right tools for the job can help us achieve our best potential.