Coveragebook make beautifully designed coverage reports with credible PR metrics you can be proud of. They came to us with a challenge - come up with a fun and easy to play viral game to showcase their new PR coveragebook tool.

Coveragebook provide industry-leading metrics you don’t need a data-science degree to understand. You’re in control of what data to show and what’s most important.

Their tool takes the hassle out of manually creating coverage books, removing the need to stay up all night cutting and pasting, cutting out screenshots and manually searching for the latest website visits.

CoverageBook is built for busy PR pros and has 3 easy steps to cerate a coverage report:

• Paste links to website articles, social media posts, YouTube etc. or upload print clippings, video or audio files.
• Get screenshots, PR metrics & data back in minutes
• Customise and share your book: Online, as a PDF or CSV

For the game we needed to boil down the main features of the product and present them in an instantly understandable and recognisable way, refrencing how the tired old way od goidng things is pointless is in comparison to their cutting edge solution.

For our concept we referenced Windows 95's very own 'Clippy', everyones most hated original A.I. tool.

Cutting and pasting is a waste of time so we wanted to create a game that puts this reality at its heart. We styled the game to look like the monotone and off turquoise green of Windows 95, along with loading timers just for the instructions page and some horribly 3D-ified retro spinning sharing icons.

'Copy & Paste Hero' is so tedious that even reading about this is a waste of your time let alone playing it.

Seriously, you can't get your time back..!