Augmented reality interactive map showcasing UK consumer habits
Client: Circana
Skill set: Augmented Reality / App Design / App development / Animation / 3D Modelling / Data
Circana, a global frontrunner in decoding consumer behaviour, sought an innovative method to showcase their intricate, data-driven software.
They turned to RamJam for a solution, aiming for a lively and interactive approach to engage potential clients.
The challenge was to stand out at trade shows amidst fierce competition, and RamJam's answer was a captivating Augmented Reality (AR) experience that could be used at trade shows and by their sales forces after
This AR visualisation presented users with a towering 6ft map of the UK, adorned with interactive hotspots that highlighted consumer trends across various sectors.
These colour-coded maps provided clear insights on strategic spending areas.
To further fuel engagement various easter eggs were included within the experience
These colour-coded maps provided clear insights on strategic spending areas.
To further fuel engagement various easter eggs were included within the experience
Given the limited time at trade shows, the app was designed for immediate immersion, requiring minimal instruction and ensuring a seamless, intuitive user journey from start to finish.
