Brighton Fringe is as internationally acclaimed open-access arts festival and year-round professional resource, that stimulates, educates and develops audiences and artistic communities.

We were picked to create the cover design for the Brighton Fringe Festival with the theme for our year being 'synaesthesia' (when your brain routes sensory information through multiple unrelated senses, causing you to experience more than one sense simultaneously).

Our idea was to make what at first glance would seem like an ordinary breakfast scene but with a closer look hidden arts themed secrets would be revealed.

We created the cover design digitally in 3D which allowed us to bring the entire sensory experience to the next level.

We created a fully interactive Augmented Reality app to accompany the Brighton Fringe brochure that brought the cover into eye popping life, along with hidden AR games and experienced hidden throughout the brochure.